1.9 Billion Interactions on Chinese New Year's Eve! Doubao AI Deeply Empowers the 2026 Spring Festival Gala to Set a Record for Real-Time Creation
On the eve of the 2026 Chinese New Year, the CCTV Spring Festival Gala introduced AI-based real-time interactive creation for the first time. Doubao, a platform under ByteDance, served as the core platform, with a total of 1.9 billion AI interactions. Among them, the "Doubao New Year" activity generated over 50 million New Year headshots and 100 million greetings. AI-generated images and New Year greeting messages became a new trend for the Spring Festival. The interaction enthusiasm reached its peak at 9:46 PM on the eve of Chinese New Year when the host of the Spring Festival Gala announced it.
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